Digital marketing encompasses all the activities that a business undertakes to generate leads and build customer relationships online. It includes everything from creating an effective website to developing digital marketing plans and executing marketing campaigns.

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There are many different strategies businesses can use to engage customers online, but some of the most common approaches include:

-Website design and layout: A well-designed website that is easy to navigate and use will help your business stand out from the competition. You should also make sure to include relevant content on your website, create strong social media profiles, and integrate digital marketing channels (like email marketing) into your overall strategy.

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-Content marketing: Creating high-quality content that is interesting and valuable to your target audience is one of the best ways to drive traffic back to your website and convert leads into customers. You can write original content or repurpose published content from other sources, but make sure it's well written and optimized for search engines.

-Social media marketing: Social media platforms like Facebook, Twitter, LinkedIn, and Google+ offer businesses a way to connect with their target audience directly. Post engaging content that shows off your company culture and products, allocate a specific amount of time per day for social media activity, and maintain a consistent presence across all channels.

-Email marketing: Email marketing is one of the most effective ways to connect with your customers and build relationships. Create email campaigns that are personalized and geared towards converting leads into customers, set up automated email marketing systems to send relevant updates and deals to your target audience, and monitor your open rates and click-through rates to see how your email campaigns are performing.