Pay per click works well when targeted pages are less. As the numbers of pages increase, driving conversions through paid ads becomes highly difficult. And the complexity amplifies in the case of eCommerce websites.
Pay-per-click campaigns for eCommerce websites are somewhat different from usual campaigns and understanding the difference is the key to success. Along with it, advertisers must be aware of the PPC strategies that yield astounding results particularly for trusted eCommerce PPC management services in Malta.
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Some of the winning PPC strategies that can be used while running campaigns for eCommerce websites are:
Split testing is one of the top favorite techniques of PPC experts. Under split testing, marketers create two to three variations of a single copy to figure out the winning copy. When using split-testing for eCommerce websites, 2-3 variations can be created for every single product.
Peel n' Stick
Another popular technique in the world of pay per click in India is peel & stick. Here, the job of the marketer is to pick (peel) the least performing keyword in a group and put (stick) it into a more relevant group.
Ad extensions prove to be of great importance with Google Adwords. Using this feature, the ads can be enhanced to look more appealing as well as informative. For instance, ads targeting eCommerce products can include images for a better presentation.
Ad copies play a pivotal role in the success of any PPC campaign. The copies should be clear, concise, and engaging. The content of the ad copy should be related to the content of the targeted page to ensure that the visitor does not get confused.