With the growing discomfort among traditional publishers with new and amateur writers, self-publishing is becoming a preferred alternative for the upcoming writers. Traditional publishers are not ready to take risks with the novice writers and are looking for assured returns when they publish a book, so they hinge on to the established mainstream authors rather than the newbies in the industry.
The unexpected sale of the book to newcomers made it difficult for traditional publishers to accept it. The almost ubiquitous internet has made getting your material to market easier. This allows writers to bypass traditional methods and experiment with self-publishing to see how their work reaches both real and virtual bookshelves.
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Currently, self-publishing is a viable alternative to traditional publishing. However, before you start self-publishing your book, you should realize that you are going through the traditional publishing route and are almost alone. This means that much remains to be done.
You need to find the best publisher or printer for your book and work hard to promote it. Self-published books can be a hit, but only if they are supported by a well-planned marketing strategy.
When you're self-publishing, it's important to get out of the little bubbles. Connect with others and ask their opinion on various aspects of your book, such as: Cover design, introduction, title, organization of your book, marketing strategy, etc.
If you connect with self-published authors and even mentor them, you'll be of great help. Directions provided by such sources will help to get a clear picture of the path to take.