Email marketing is a powerful and inexpensive way to reach new and existing customers. Email marketing can increase your credibility, sales and can even bring you highly sought-after referrals. Email marketing has the advantage of being cost-effective.
This article will explain the basics of how to reduce the amount of emails that are blocked by filters and simplify your marketing efforts. The FollowUp for email is a lightweight productivity suite that keeps your conversations and tasks from slipping through the cracks. Set perfectly timed reminders that arrive at the top of your inbox, right when you need them.
Keep it simple and professional when formatting. Excessive use of different colors, fonts, sizes, images will cause a higher filter rate. Email should be as clean as possible. Stick to a maximum of 2 or 3 different font types and sizes but use one type of font if possible. Overly large sized fonts will most likely add to an email being flagged as will too many images (or not enough text).
Technology is constantly improving, which means that you may need to use reverse email searches to find the email owner. These services are essential in many situations. Reverse email searches are the best and most efficient way to learn more about an email.